About Us
Longstone Advisory was set up in 2020 by Anthony Morris to help businesses make more effective use of Data & Analytics.
Anthony is an experienced strategist and data leader with a proven record of driving transformation, restructuring and growth.
Anthony started his career with the strategy consultancy Booz Allen (1998 – 2008). At Booz, Anthony worked with a wide variety of clients on strategic and operational issues, specialising in due diligence and turnaround of FMCGs for private equity clients.
After Booz, Anthony joined Dixons Retail (later Dixons Carphone) where he was Director of Data, Analytics, and Insight. Anthony built his team from scratch to over 100 people.
Anthony was listed in DataIQ 100 (2020) of most influential data & analytics practitioners in the UK.
